Korean slang: 혜자 (hyeja), when something is way too good for the price

칠천원 혜자도시락. A 7,000 won 혜자 lunchbox that, according to the person who ate it, beats their 8,000 won company cafeteria.

혜자 (hye-ja) means something gives you way more than what you paid. Big portions, lots of side dishes, low price. It comes from actress Kim Hye-ja. A convenience store chain sold lunchboxes with her name and face on them, and they were known for being cheap and packed, so people started calling any generous deal hyeja. Now it's everywhere: a hyeja restaurant, a hyeja game update, a hyeja bonus. The opposite is usually 창렬 (changryeol), for overpriced and disappointing stuff. That one is also named after a celebrity's food product. Example: 이 집 반찬 완전 혜자다, the side dishes at this place are totally hyeja. The writer's complaint about the cafeteria is that it's mostly greens and fish that older people like, so the lunchbox wins. Korean offices have strong opinions about lunch. Mine has a sandwich fridge.