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Park Bo-gum at The North Face Myeongdong opening, and Korean comments are just 'how is he always like this'

5Fernanda_mAm2026.10.06 23:11👁 1586💬 28♥ 40

The North Face had an opening event at its Myeongdong store today and Park Bo-gum was there. Photos are all over Instiz.

Korean comments: "the kind of handsome that puts you in a good mood," "he cleared the V-sign and the cheek-poke (볼콕) requests in one go," "his looks have zero ups and downs, always fresh," and "his self-care is insane." That last one is what I'm looking at. Event lighting, camera flashes, a crowd, and his skin still looks calm and even. My guess is sunscreen and sleep, but that's a guess, not a source. The outfit is what you'd expect at a North Face event, nothing flashy, and it works because the face is doing the rest. Would you wear the outdoor-gear look in the city, or is it only for actual mountains?

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Comments 28

6Zeynep2026.10.06

V plus cheek poke in one go is so him. Fans asked, he delivered

6kkt.882026.10.06

Myeongdong on an opening day with him there... I'd avoid that street for my own safety

6Lukas932026.10.06

It's an ad event, looking good is literally the job. He's just very good at the job

5Jules2026.10.06

Brand events usually make people look stiff. He looks like he's having fun, which sells more jackets than any styling

5Ploy2026.10.06

so handsome!! congrats on the store opening 😆

5Jules2026.10.06

Brand events usually make people look stiff. He looks like he's having fun, which sells more jackets than any styling

6hazel_n_honey2026.10.06

Zero ups and downs is the real flex. Some of us have three bad skin days a week

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5Fernanda_mOP2026.10.06

Three is optimistic for me in October

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6screamingcarrot2026.10.07

*screams into my moisturizer* three bad skin days is a good week for me

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5Fernanda_mOP2026.10.07

Same here. I'd guess sunscreen and sleep, but you're right, the event makeup team probably deserves some credit too

6Zeynep2026.10.06

V plus cheek poke in one go is so him. Fans asked, he delivered

6Hajun2026.10.06

Outdoor gear in the city is fine until someone wears a full mountain shell to a cafe in 25 degrees

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7Dahye2026.10.06

October in Seoul is exactly when everyone switches to puffy jackets, so it's fair game

5aaaahelsinki2026.10.06

*screams in Finnish* same face since Reply 1988

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5Ignacia2026.10.08

Reply 1988 face, 2026 jacket, zero ups and downs

5Ploy2026.10.06

so handsome!! congrats on the store opening 😆

6Lukas932026.10.06

It's an ad event, looking good is literally the job. He's just very good at the job

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5Aurelien2026.10.07

True, it's the job. But plenty of people do the job and still look like they'd rather be home. He never does

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6ice_cold_takes2026.10.08

Very good at the job is an understatement. Some people do ad events like hostages. He does it like a guest

6kkt.882026.10.06

Myeongdong on an opening day with him there... I'd avoid that street for my own safety

5Valen2026.10.07

I'm crying, "the kind of handsome that puts you in a good mood" is the truest comment ever written

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5Andrei2026.10.07

*screams* good mood handsome is a category and he's the only one in it

7Dahye2026.10.07

Myeongdong on opening day plus Park Bo-gum is basically a typhoon warning. Glad I wasn't walking through there

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6busan_or_bust2026.10.07

Noted, avoiding Myeongdong on any day Park Bo-gum might appear. Which is apparently every day

6Jiyul2026.10.07

Same face since Reply 1988 and the OST still plays in my head every time I see him

4Sølvi2026.10.07

is the store open now or was this just the event day?

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5Fernanda_mOP2026.10.08

From the post it was the opening event, so the store should be open now. Not sure about the regular hours though

6Yoonseo2026.10.07

Vocab from the post: 볼콕 (bolkok), the finger poke on your own cheek. Every idol event has someone requesting it

7Gaeun2026.10.07

The outfit is simple on purpose. Muted jacket, nothing loud, the face is the accessory

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5Jules2026.10.07

Outdoor brands in the city work best this plain. Nothing too technical, so it reads as a normal jacket on a very not normal face

7Nari2026.10.07

I wear the outdoor-gear look in the city all winter. Busan wind doesn't care if it's a mountain or a bus stop

6Lukas932026.10.07

Calm, even skin under event flashes is also good makeup artists. Nothing wrong with that, but let's not credit sleep alone

6Zeynep2026.10.07

The jacket is so plain and it works. A louder piece would've fought with the smile

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Park Bo-gum at The North Face Myeongdong opening, and Korean comments are just 'how is he always like this' · KOMMU.LIVE