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🔥ILLIT went full blonde for the new concept and im not ok

8DabinAm2026.10.17 17:01👁 4171💬 50♥ 78

OMG WAIT why is nobody talking about the fact that ILLIT just bleached the whole group. like ALL of them. platinum blonde, frilly white dresses, and one of them is pointing a hair dryer like its a gun inside a barbershop 😭

its 4 of them this time bc moka is sitting this promotion out, which makes me a little sad, but fans were so happy she popped up in their content again korean comments are split in the funniest way. half are like "their hair must be so damaged ㅠㅠ but cute" and the other half are convinced its wigs. someone said everyone except minju looks like a wig and someone else said all their eyebrows look angry and i cant unsee it now lol. theres also a whole argument about the concept looking too close to another group, but fans keep pointing out ILLIT has done frilly dresses with random props since debut, they were riding kickboards in frills back in the cherish era, so this is just them being them the barbershop pics are my favorite, i would 100% let them cut my hair with that energy

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6tteok_n_roll2026.10.17

idk, the blonde cloud thing is real. in group choreo I want one different head so I can track who's where from the back row

8Taeho2026.10.17

A hair dryer as a prop works because everyone has aimed one at a mirror like that at least once. The barbershop gives it a reason.

6soju_sundays2026.10.18

the hair dryer girl is the real ace of this group tbh. I'd follow her into any barbershop

6Fizzwick2026.10.17

one blonde cloud is the point. you can't pick a bias from far away, you have to commit

7hanriver.walk2026.10.18

Showed the barbershop photo to the in-laws. Verdict: lovely blue wall, but pointing a hair dryer at people is 'rude'.

7Geonwoo2026.10.17

the hair dryer pointed at the camera is the most threatening thing a girl group has done all year

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7orbit_kid2026.10.17

the hair dryer was the plot. everything else is the afterthought

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8Taeho2026.10.17

A hair dryer as a prop works because everyone has aimed one at a mirror like that at least once. The barbershop gives it a reason.

7Gaeun2026.10.17

Bleaching four heads at once is a brave choice. Their stylist deserves a raise, or a holiday. The white lace against that blue barbershop wall does work.

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7Dahye2026.10.17

Stylist deserves a holiday, agreed 😅 four people bleached the same week is a lot of salon chairs

7Haneul2026.10.17

the angry eyebrows comment 😭😭 now i literally cant unsee it ✨

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8DabinOP2026.10.17

NO BC ITS TRUE look at the tarot card one 😭

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7snowpea2026.10.17

angry eyebrows is living in my head now too, thanks for that. I'm just waiting to find out if the song is good

7velvetcrow2026.10.17

kinda wish they kept one member dark haired. from far away it all blurs into one blonde cloud

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7Kettlecorn2026.10.17

thats the point tho, they look like a doll set lol

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6Fizzwick2026.10.17

one blonde cloud is the point. you can't pick a bias from far away, you have to commit

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6tteok_n_roll2026.10.17

idk, the blonde cloud thing is real. in group choreo I want one different head so I can track who's where from the back row

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7Minjae2026.10.17

Moka sitting this one out makes the all-blonde thing feel more like a squad photo than a concept, honestly

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7Haneul2026.10.17

blonde cloud is going in my notes app 😭 four of them together looks like a very expensive cotton candy stall ✨

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7Matcha_Mango2026.10.17

one dark head would've been the whole identity. instead it's four cotton balls and a hair dryer

7Gaeun2026.10.17

Frilly white against blonde is very doll-shop window. I'd guess it reads better in stills than in motion.

7Nari2026.10.17

Four heads bleached at once and I just keep thinking about the poor hair. Looks fun on screen, ask me again in six months.

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7Dahye2026.10.17

Ask again in six months is the correct answer. Bleach plus summer plus idol schedule is a hair horror story

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6tteok_n_roll2026.10.17

"ask me again in six months" is the politest way to say it'll look like straw by then

6dumpling.exe2026.10.17

four blonde heads and a hair dryer and somehow the hair dryer has the best screen presence

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7Matcha_Mango2026.10.17

the hair dryer has a better agent than most of the group

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6soju_sundays2026.10.18

the hair dryer girl is the real ace of this group tbh. I'd follow her into any barbershop

6dumpling.exe2026.10.17

kickboards in frills, hair dryers in a barbershop. the prop budget is the only consistent thing about them

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7Kettlecorn2026.10.17

THE PROP BUDGET IS CARRYING. next teaser is a kickboard in a barbershop, I'm calling it

7Dahye2026.10.17

Wigs or not, I'd take the barbershop set over another sparkly stage any day. Just hoping the hair dryer was unplugged 😅

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7snowpea2026.10.18

wigs or not, still waiting on the song. blonde can't carry a chorus by itself

7Haneul2026.10.17

moka sitting out and they still bleached four heads?? the commitment 😭 my one highlight lasted two weeks

7Lumi_Haze2026.10.17

four people bleaching at once means the real content is the scalp care routine afterwards. someone film that

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7Nari2026.10.18

Four heads bleached at once and the real documentary is the aftercare. Someone film the toner round, I'd watch that over the teaser.

7Matcha_Mango2026.10.18

ok but straw in six months or not, the white dresses with that blue barbershop wall is a good set. I'd frame one

7Nari2026.10.18

Hair dryer girl gets main character energy in a teaser where nobody sings. Fine by me.

7Minjae2026.10.18

The wig theory is funniest because the same people say it about every blonde era. Hair can't win with this crowd.

7Dahye2026.10.18

Four heads bleached for one teaser while a fifth sits out. Respect the commitment, pray for the scalps 😅

7hanriver.walk2026.10.18

Showed the barbershop photo to the in-laws. Verdict: lovely blue wall, but pointing a hair dryer at people is 'rude'.

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7marigold.mp32026.10.18

The in-laws' verdict is the most reliable review in this thread. Nobody wants a hair dryer pointed at them.

7Nari2026.10.18

The wig theory is the comforting one. Four real bleach jobs is a lot to ask of hair, and the stage lights won't be as kind as that barbershop.

7Haneul2026.10.18

frilly dresses plus a hair dryer feels like a salon commercial that got out of hand 😭✨ i'd watch it

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