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๐Ÿ”ฅthe "calf hat" from lima isn't really a calf

7MinjaeAm2026.10.13 22:55๐Ÿ‘ 5855๐Ÿ’ฌ 49โ™ฅ 77

Everyone keeps calling it Jungkook's calf hat, and fair, it does look like a fluffy little calf. But what the members wore at the last Lima show were chuyos, the Andean wool hats with ear flaps and tassels, and some were shaped like llamas and like the Pukara bull, the little bull figure from traditional Peruvian pottery. So it's not a random cute plush. It's a local reference. They came out near the end in ponchos and chuyos for Dynamite and Butter, after three sold-out nights in a country they had never played before. V walked down to the front fence, took his chuyo off and put it on a fan's head. I go to a lot of tour stops, and the moments people remember are almost never the big production numbers. It's stuff like this, where it feels like someone asked what people there actually wear and the group fully committed. RM said it was their first time in Peru in the 13 years since debut. The hats say they were paying attention. The two-night contrast is funny too, abs on night two and a bull on his head on night three, but the hats win this one for me.

๐Ÿ”Ž Ref

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Comments 49

7Junseo2026.10.14

merch that's tied to the city gets way more love than the generic tour stuff. people want proof somebody thought about them

6Oatmilk_Otto2026.10.14

the bull is losing a naming war it never entered. poor guy.

7Gaeun2026.10.14

Three nights in a country they'd never played, then ponchos. Somebody on that team did homework, and I'm a little jealous of that team.

7velvetcrow2026.10.14

the bull has the face of someone told the meeting could've been an email

8Taeho2026.10.14

A hat with a tassel is a hat with a tassel, until it's a local reference. They picked what people in Lima actually wear, and that's the whole point.

6soju_sundays2026.10.13

V PUTTING HIS HAT ON A FAN'S HEAD. i would simply not recover

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7marigold.mp32026.10.13

imagine walking home from the stadium in V's hat. that fan's life is different now

7Soomin2026.10.13

I'm not sure 'local reference' makes it less of a calf. I still just see a calf. Nice that someone thought it through though.

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6dumpling.exe2026.10.14

a calf with a cultural footnote is still a calf. the marketing team still won though

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7Lumi_Haze2026.10.14

it's a calf with a passport now

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6moss.and.rain2026.10.14
Folded โ€” lots of readers reacted ๐Ÿค” Hmm to this one. Tap to read

I'm with the calf camp. I need more than a footnote to un-see it, no offence to the bull

7Gaeun2026.10.13

The knit patterns are gorgeous. I'd wear the llama one in January without any shame.

8Dabin2026.10.13

jin in the white one looking like a sleepy marshmallow ๐Ÿ˜ญ

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7Junseo2026.10.14

the ear flaps on the white one make it a very serious marshmallow. sleepy checks out

8Taeho2026.10.13

Didn't know the bull had a name. That turns it from cute merch into an actual nod to the place, which I respect more.

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7MinjaeOP2026.10.13

Same, I only found out reading about the chuyos after. Calf hat just sounds better in a tweet.

7quietkimchi2026.10.14

V taking it off for a fan is the actual merch drop

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7Dahye2026.10.14

honestly one hat on one fan's head is better marketing than any pop-up store

7Gaeun2026.10.14

Three nights in a country they'd never played, then ponchos. Somebody on that team did homework, and I'm a little jealous of that team.

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7Geonwoo2026.10.14

Every other merch table: city name in a font. This team: homework.

7Haneul2026.10.14

cute but i'm not paying merch prices for a hat i'd wear twice ๐Ÿ˜ญ the llama one is tempting tho โœจ

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7Dahye2026.10.14

twice a year is exactly how often you'd wear it. the llama one at a cafe window seat in winter though, that works

7Junseo2026.10.14

merch that's tied to the city gets way more love than the generic tour stuff. people want proof somebody thought about them

7Kettlecorn2026.10.14

LATAM getting an actual local reference instead of a generic 'hola' banner. we'll take it

6Fizzwick2026.10.14

a hat with a tassel is a hat with a tassel. put it in a gift shop in Lima and nobody here would care, it's only a story because it's on a guy from BTS

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7Geonwoo2026.10.14

'only a story because it's on a guy from BTS' is the job description of all merch. the hat just did it with footnotes

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7Lumi_Haze2026.10.14

fine, but a gift shop hat doesn't get pulled off a head and put on a fan. that's the part with a plot

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8Taeho2026.10.14

A hat with a tassel is a hat with a tassel, until it's a local reference. They picked what people in Lima actually wear, and that's the whole point.

7velvetcrow2026.10.14

llama one gets my vote. would wear it to a lecture hall and own it

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7Haneul2026.10.14

a llama hat in a lecture hall is brave, those tassels are hitting the person behind you ๐Ÿ˜ญโœจ

7Matcha_Mango2026.10.14

so it's a bull. still looks like it wants to be fed

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7Geonwoo2026.10.14

same face I make when the delivery app says 40 minutes

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7velvetcrow2026.10.14

the bull has the face of someone told the meeting could've been an email

7cloudberry2026.10.14

a hat is a hat. Norway has put worse on people's heads and called it tradition

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7nightbus_92026.10.14

norway hats aside, 'calf hat' is the name that sticks. the bull keeps losing the naming war

7marigold.mp32026.10.14

i like that it's local. i'm still calling it the calf hat. sorry bull

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7Dahye2026.10.14

calling it the calf hat while knowing it's a bull is the most fandom thing there is ๐Ÿ˜„

7Junseo2026.10.14

a lima fan getting a chuyo from V is like a foreign group getting a hanbok from a fan in Seoul. flipped, same warmth

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6soju_sundays2026.10.14

V putting it on a fan's head and the fan going home with the story. that's a souvenir with a plot

7Nari2026.10.14

A fan getting a hat taken off a performer's head and put on theirs is a whole year's worth of story. Hat on head, photo on phone, done.

7Haneul2026.10.14

cute prop, sure, but calling a tassel hat a gesture of respect feels like extra credit ๐Ÿ˜ญโœจ

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