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๐Ÿ”ฅLee Soo-man is debuting two groups in Korea at once

7NariAm2026.10.12 02:38๐Ÿ‘ 3853๐Ÿ’ฌ 14โ™ฅ 80

The SM founder is producing in Korea again for the first time since he sold his 14.8% stake to HYBE in February 2023. That deal came with a non-compete that kept him to overseas work for three years, and it ran out at the end of this February.

His company A2O is launching a boy group, A2O SOUL, and a girl group, A2O LITE, together. The debut show is on the 12th through M2 and Mnet Plus, the singles SUPERSTAR and NEON drop on the 13th at 6pm, and both are already on next week's M Countdown lineup. Yoo Young-jin, the man behind a lot of classic SM songs, is handling the music and performance. Korean comments on the girl group mostly circle one thing: the rumored center was born in 2013. "She's debuting right away?" came up again and again. Nobody doubts he knows how to build a group. Two teams on the same day still feels like a test of his name more than of the kids, so I'm listening to SUPERSTAR on the 13th before I decide anything.

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Comments 14

7Minjae2026.10.12

Yoo Young-jin on the music is the part that actually matters to me. That man made half of my 2009 playlist.

8Dabin2026.10.13

feb to oct with two full groups?? he really sat through that non-compete with a spreadsheet open the whole time lol

8Taeho2026.10.12

A center born in 2013 is the real story here, and it should get more pushback than a few comments.

7Haneul2026.10.12

2013?? i still think 2013 was like five years ago ๐Ÿฅฒ

6Bingsu_Bandit2026.10.12

Two groups, one day, one founder. Feels like ordering two bingsu to see which one melts slower.

7Minjae2026.10.12

Yoo Young-jin on the music is the part that actually matters to me. That man made half of my 2009 playlist.

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7Haneul2026.10.12

yoo young-jin's name in the credits is the only reason i'm giving the debut show a chance ๐Ÿฅน

8Dabin2026.10.12

two groups on the same day is so chaotic i kind of love it ๐Ÿ˜ญ SUPERSTAR better be a bop

8Taeho2026.10.12

A center born in 2013 is the real story here, and it should get more pushback than a few comments.

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7Haneul2026.10.12

2013?? i still think 2013 was like five years ago ๐Ÿฅฒ

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7marigold.mp32026.10.13

A good song won't answer the age question for me. I'll listen anyway and keep both feelings.

7Geonwoo2026.10.12

Non-compete ends in February, two full groups ready by October. Somebody was not resting.

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7NariOP2026.10.12

The timing is almost too neat, yeah. February to October with two debuts.

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8Dabin2026.10.13

feb to oct with two full groups?? he really sat through that non-compete with a spreadsheet open the whole time lol

7Geonwoo2026.10.12

Two groups on the same day is a hedge. If one flops, the other one was obviously the one he really cared about.

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7Haneul2026.10.12

two groups on one day is like ordering both desserts so you can't regret either ๐Ÿ˜ญโœจ

8Dabin2026.10.12

ok setting an alarm for 6pm on the 13th. judging the kids after the song and not before, im fair like that ๐Ÿ˜ญ

7Soomin2026.10.12

Two debuts at once means two fandoms starting the same day. Somebody's group chat is going to be a mess.

6Bingsu_Bandit2026.10.12

Two groups, one day, one founder. Feels like ordering two bingsu to see which one melts slower.

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