🔥NCT WISH albums are basically a toy store now, and Koreans who aren't even fans want them

the green Wichu keyring one is so cute I'd hang it on my bag even without the CD

Pretty packaging is how they get you to buy six versions. A very cute trap

Version counts like this are also why album sales are so hard to compare between groups

the water game console one omg i had one of those as a kid

congrats on the comeback WISH!!

jelly camera album sounds like something I'd grab at a stationery shop in Seoul and only later realize there's music inside

Water game console album is the most 2000s birthday party gift a group has ever released. Do you press the button and the CD floats into the ring?

Reminds me of buying a Red Velvet album purely for the cover back in the day. Packaging teams deserve a raise

Waiting for the album that comes as a working mini fridge. Limit three per person

Adding vocab: 굿즈 (gutjeu) = goods/merch, and 앨범깡 (album-kkang) = ripping open a stack of albums hunting for a card. This post is a 굿즈 post wearing an album costume

Newbie question: if you buy one version, is the photocard member random? Or fixed per version?

The WISH design team is playing a different league from the rest of SM right now. Keyring album is the midfielder that does everything

congrats on I SPY!! the acrylic stand version is so pretty

Some context: a lot of these look like 문방구 (old school stationery shop) toys. That hits childhood memories for many Koreans, fan or not, which is probably why non-fans want them

Busan stationery shops still sell those water ring games for like a couple thousand won. WISH just added a CD

I used to make fun of people buying albums for the box. Now I own a box I have no CD player for

The jelly camera one is the cutest thing in this post. I'd put it on my desk next to my actual camera

Album that's a toy, toy that's an album. Whoever pitched this in the meeting deserves a bonus

The photobook versions are fine but the novelty ones are what people actually keep on the shelf after a year

The letter envelope one is the smartest design here. It looks like something that actually came in the mail, not a product

the I SPY acrylic stand version being the first one ever is kind of a big deal for SM, usually that's a separate goods drop

Grabs popcorn. Next version: album that comes as a tamagotchi you have to feed or the photocard dies

which one did people call disappointing? the new album overall or one version?

I bought a TXT version once just for the cover and then had to explain to my mum why there were five of the same CD

Carats with the hanger album know this pain. Cute packaging, zero shelf space left

The disc pack is the one I'd actually display. Clean, doesn't scream merch

The packaging colors are so consistent across all of them. Pastel green, soft yellow, nothing loud. Someone has a real moodboard there

*screams in 소장욕구* the envelope one looks like an actual letter from a friend

The jelly camera one would look so good next to a lunchbox, very 문방구 vibe like the comment said

Unpopular take, the new I SPY versions look a bit plain next to the older ones. The comment that called it disappointing has a point

Me: I only stream. Also me: staring at a keyring album for a group I barely know. 소장욕구 got me

This is such a cute concept for a group that young. They feel like a gift you'd give someone

"I spy with my little eye" a credit card statement after this comeback

Random fact: Wichu is their mascot and shows up across a lot of their merch, not only the albums

I'm crying, the water game console one made me remember my cousin's one that I broke and never confessed

I don't even know the songs and I'm already picking a version. That's the 소장욕구 working on me in real time

congrats WISH!! the SMini one is tiny and adorable

The keyring album would sell out at any idol cafe pop-up. I've seen people buy the cafe goods without even ordering a drink

i NEED the letter envelope one, ive been collecting album packaging for years and this is the first one that made me gasp out loud

💌🫶

The keyring album is the size of a ramyun seasoning packet and somehow ten times more tempting

From the photos it looks like the real thing, rings and buttons and all. That's why people lost it

The pastel green is so good. Would love a beauty brand to steal this packaging for a lip tint

which one comes with the most photocards?

I bought one album in my life and the cashier asked which version and I panicked and said "the normal one." There was no normal one

I will be buying the keyring one and pretending it's for my niece

Is the water console a real working toy or just shaped like one? Big difference for my wallet

The water game console album is the only album I'd actually play with. Still wouldn't listen to it, but I'd play with it

do the old ones like the jelly camera still get restocked or is that sold out forever?